The title above was the slogan I chose for my bib in the recent Nike Night Run Tel Aviv 2010. Held on the auspicious date of 10/10/10, the run was more a less a big party of sweaty Tel Avivians taking over the city's streets.
Nike just posted a video from the run and it does a good job of capturing the mood of the event and also the mood of Tel Aviv as a whole.
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